Boss Beauty by Lillie Mae
Boss Beauty
Transforming Curls, Inspiring Futures, and Redefining Beauty Entrepreneurship
Often and honorably referenced as a modern-day Madam C.J. Walker, Courtney Smith redefines what it means to be a beauty entrepreneur. With a passion for empowering the curl community, she delivers products women can trust and offers next-level guidance to help others achieve their business dreams. As the Founder of Cristina's Curls, an international haircare brand that has generated over $3 million in sales, Courtney’s expertise lies in transforming business visions into actionable milestones while mastering the science of beauty as a licensed esthetician with over eight years of experience.
A Journey of Resilience and Vision
Courtney’s entrepreneurial spirit took root early in life, as she learned the value of hard work, perseverance, and resourcefulness. Her defining moment, however, came with the birth of her daughter, Cristina. When Cristina was born with cradle cap and eczema, Courtney channeled her knowledge of skincare and formulation to develop a solution. What started as a heartfelt mission to help her daughter quickly turned into a product that would benefit countless families. Humble beginnings in her kitchen grew into a thriving business, and within just two years, Cristina's Curls surpassed nearly $2 million in sales, becoming a household name worldwide.
Cristina's Curls: A Brand with Heart
Cristina’s Curls isn’t just a business; it’s a legacy of love, innovation, and integrity. Named after her daughter, the brand’s mission is rooted in transparency, quality, and a commitment to helping families find trustworthy haircare solutions. Courtney’s journey from spa owner to international brand founder showcases her ability to combine technical expertise with a deep understanding of consumer needs. From formulating effective, safe, and reliable products to ensuring every customer feels seen and valued, Courtney’s leadership has made Cristina’s Curls a beloved name in beauty.
Inspiring the Next Generation of Entrepreneurs
Courtney’s impact extends far beyond her business achievements. She’s a passionate advocate for small businesses and an inspiring public speaker who shares her journey of trials and triumphs. Her story resonates with budding entrepreneurs, especially women, who are looking for motivation and actionable strategies to pursue their dreams. She equips aspiring entrepreneurs with insider secrets, guiding them to navigate challenges, embrace their potential, and create sustainable businesses of their own.
Empowering Change Through Action
Courtney’s philosophy is simple yet profound: the most transformative outcomes come from not allowing dreams to remain just dreams. She believes in creating better professional and community futures by making meaningful impacts today. Her contributions to the beauty industry and her dedication to inspiring others exemplify the true essence of leadership and vision. As we celebrate women who changing the game, Courtney Smith stands out as a beacon of empowerment, determination, and success. Her are journey reminds us all that with the right mix of passion, hard work, and faith, the possibilities are endless.
To support her brand visit www.CristinasCurls.com or follow @CristinasCurls_ on Instagram
Lillie Mae
Lillie Mae is an award-winning PR Strategist, International Speaker, and TV Personality, best known for her appearance on an Emmy-nominated series. A graduate of UNC-Chapel Hill, Lillie Mae has spent over a decade helping entrepreneurs worldwide grow their businesses through books, coaching, courses, and live events. She has been featured on prominent platforms such as Netflix, TMZ, Ebony Magazine, and Black Enterprise, among many others. Driven by a passion for empowerment, innovation, and excellence, Lillie Mae continues to inspire others through speaking, coaching, and producing live events designed to help visionaries turn their dreams into reality. She is committed to leaving a lasting impact on the fields of entrepreneurship, media, and public relations. Additionally, Lillie Mae has contributed her insights and expertise to platforms such as BlackLove.com, HelloBeautiful.com, SheIsEMagazine.com, SheWinsSociety.com, GlobalGrind.com, TheKBN.com, and more.